Date: October 15, 2008 Attendance: 22 students

We were fortunate enough to have a guest lecture from Steve Lance form P.S Insights.  Steve is a multiple Emmy Award-winner Steve Lance was Creative Director of NBC and the entertainment division of Della Femina, Travisano & Partners. He has written some of the most memorable taglines ever developed for television and cable as well as such consumer lines as Othello: A Minute To Learn, A Lifetime To Master. At the request of NBC’s Community Affairs Division he conceived the format for “The More You Know” and wrote the first 17 spots for the campaign. He’s won Telly and Aurora Awards for the rebranding of Accenture and the international marketing campaign for the Government of Hong Kong.   Steve Lance gave a powerful presentation to students on Marketers Are From Mars, Creatives Are From Venus & How To Solve Your Earthly Problem.  Students were thrilled to host Steve Lance of P.S Insights and received great feedback from students within the organization.