In order to prepare our students for on-campus recruiting and the up-coming Career Fair in April, PUMA hosted a resume workshop, where marketing faculty were on hand to assess and improve the resumes of underclassmen and graduating seniors.  The beginning of the session focused on the do’s and don’ts of resumes, and the later part of the session was hands on where students were able to have their resume critiqued by Marketing faculty and successful students within PUMA.  Our attendance was not as we expected, due to conflicting events taking part during the time slot.  We hope to host this event during a time next year, which does not conflict with other organizations on campus. 

Date: November 22, 2008 Attendance 10 members

For the first time in the Northeast East Regional Conference history, the Pace Pleasantville Chapter teamed with the Pace New York City Chapter and Hofstra University to host the American Marketing Association Regional Conference at the Pace New York City Campus on November 22.  The conference saw 120 AMA Collegiate members from 10 schools meet for a day of professional seminars and networking with business practitioners and fellow marketing students, as well as enjoy the sights and sounds of New York City.  The Theme of the Conference was “Marketing in the 21^st Century,” and the speakers addressed the new social technologies and challenges marketers face in the 21^st century. 

The Pace University Pleasantville provided three speakers for the event through networking within our chapter.   Paul Kurnit, an expert in brand strategy and cultural and marketing trends, spoke about the challenges of branding in a Web 2.0 era. Mr. Michael Della Pena, former CMO of Epsilon, addressed the issues of “participatory marketing,” where the consumer can control the pace of marketing communications. Dr. Tom Failla spoke about Sustainable Marketing, challenging the audience to consider the issues involved with “Green Marketing.” Ms. Lisa Hendrikson, Director of Direct Marketing at 1-800-flowers.com provided by Hofstra University, spoke about the growth of internet marketing and its impact in the gift industry.  Our students from our chapter were thrilled to bring back the information obtained from the conference and share it at our next meeting.  The conference also provided a excellent networking opportunity among other students from different universities, and also among the speakers.

This event was in preparation for the Career Fair hosted on campus for the following week of November 3.  Student members received tips from the Co-op & Career Services Department on campus, and also from successful student members who have attended career fairs in the past also shared various techniques among students.  Student members learned how to approach employers, and practiced their “elevator pitch” to fellow students during this workshop session.  The E-BOARD prepared a “Career Fair Cheat Sheet” for members, and also provided a outline of marketing related positions that were going to be present at the Career Fair.  We received great feedback from students hosting this event, and we hope to build upon it, for the following years.

We were fortunate enough to have a guest lecture from Steve Lance form P.S Insights.  Steve is a multiple Emmy Award-winner Steve Lance was Creative Director of NBC and the entertainment division of Della Femina, Travisano & Partners. He has written some of the most memorable taglines ever developed for television and cable as well as such consumer lines as Othello: A Minute To Learn, A Lifetime To Master. At the request of NBC’s Community Affairs Division he conceived the format for “The More You Know” and wrote the first 17 spots for the campaign. He’s won Telly and Aurora Awards for the rebranding of Accenture and the international marketing campaign for the Government of Hong Kong.   Steve Lance gave a powerful presentation to students on Marketers Are From Mars, Creatives Are From Venus & How To Solve Your Earthly Problem.  Students were thrilled to host Steve Lance of P.S Insights and received great feedback from students within the organization.

Butcher Suite Kessel Student Center.

Network and Listen to industry leading professionals from such fields as Advertising, Direct Marketing & Sales Management.  Learn about various career paths available in the fields.  Also get the chance to listen to our President speak about his experiences with his summer internship, and what to take advantage of during your 4 years at Pace University. FREE REFRESHMENTS PROVIDED!!!! Don’t miss this opportunity!!  

One of the most exciting AMA collegiate conferences ever is being planned for you in the city of New Orleans. The conference is designed to provide the ultimate marketing experience, which will include advanced knowledge, leading edge practices and networking opportunities.

On Thursday, you’ll have the opportunity to meet representatives from other chapters at one of the most exciting (and fun!) networking sessions ever planned. Thursday night, we will officially kick off the conference with a high-energy motivating session that will be inspirational to all. Casual attire on Thursday means everyone should be wearing his or her chapter/school T-shirts. We’ll be in New Orleans-but forget the beads! Bring an extra chapter/school T-shirt and trade with another school to get the coolest shirts at the conference. You’ll also have an opportunity to meet recruiters in special roundtable discussions that are sure to jump-start your career.

On Friday, we will kick off with an updated and improved Career Corner Breakfast featuring over 12 recruiters. Meet the recruiters and sign up for one-on-one interviews! We have gathered some of the best to share their stories and tips for success. You will have networking opportunities with industry veterans, recruiting opportunities, and the choice of more than 10 speakers throughout the day. The day will be business casual and will include breakfast and lunch.

On Saturday, we will finish with sessions on how to improve your chapter and yourself. On Saturday night, everyone will attend the traditional business attire banquet where we will announce the top 16 chapters of 2008-09. Make your travel arrangements accordingly; the banquet ends at 8:30 pm.

We will be photographing and videotaping the entire conference, so bring your smiles, your resumes and all your fellow AMA members.

We have many new programs and fun networking events you won’t want to miss. Plan to join us at the Hilton Riverside in New Orleans on March 26-28, 2009 for the ultimate celebration of your collegiate AMA experience.

Recruiting Opportunities <<EXPANDED!

Launching a career in this dificult job market is a huge challenge for college students across the nation. We’re expanding our Career Corner Breakfast to give you more opportunities to network and recruit for full-time/internship positions. Some of the recruiters scheduled to attend include Enterprise, Northwestern Mutual, PPAI, Smucker’s, Vector, Walgreens, EMC, University of Missouri-Columbia, ThunderBird School of Management, Walmart, Find-a-place-to-live, West Virginia University and GMR Marketing. (Schedule subject to change.) More recruiters will be added to give you the best possible recruitment opportunities. Don’t forget to bring many copies of your resume for possible one-on-one interviews!

Case Competition

On Thursday, March 26, the eight finalists of the Case Competition will vie for the top prize as they present their ideas and concepts for this year’s case. By applying your marketing knowledge and savvy, you and your team will develop an IMC program to support the launch of the next generation Kodak Gallery. The case competition is a great opportunity for you and your team to develop your marketing skills by working on a real problem for a real client with real budget constraints.

Northwestern Mutual Financial Network Sales Competition

Back by popular demand, the Northwestern Mutual Financial Network Sales Competition will take place on Saturday, March 28. Students will compete in a simulated sales contest-and earn cash prizes! Registration will open on the AMA website for this event in January and is limited to the first 50 people. Preparation materials will be provided to participants upon registration. AMA members will be notified via e-mail about this event in late January. For more information, contact Naomi Walters at nwalters@ama.org.

Collegiate Chapter Exhibits

After the official conference opening, students are invited to participate in the exciting Collegiate Chapters Exhibits Session. These exhibits, presented in trade show fashion by AMA collegiate chapters, give the chapters an opportunity to be creative and show off their accomplishments. Chapters are eligible to win awards for the best displays. Don’t forget to vote for the Students’ Choice Award!

SABRE Business Simulation

This year at the AMA conference, teams of students are invited to participate in the SABRE Business Simulation, which is used at leading business schools, including Wharton, University of North Carolina and University of Michigan. Prizes will be awarded to the top teams.

SABRE’s focus is on strategic business and marketing skills-specifically, the ability of teams to build, communicate and execute effective market-driven business strategies. At the start of the simulation, student teams take over as the management team of a simulated business. They must manage a portfolio of products or services as they compete directly with other teams for market share and profit. In each round of the simulation, teams will make decisions regarding the development and marketing of products in their portfolio, and see the results play out against the strategies of other teams in the context of changing and uncertain market conditions. As is often the case in real life, there is no specific solution to a problem, but there are alternatives that are clearly superior.

Plan to pit your marketing skills against your peers for a fun and educational experience at this year’s conference! There are only 15 team spots available, so sign up early! Teams should consist of 3 to 6 students; students must be registrants of the AMA conference to participate. Teams will need to supply two PCs with Windows 2000 or later and sufficient rights to install software. For more information, visit www.MarketingPower.com/sabre.

“Experience Speaks” Sessions

Successful marketing professionals share their accumulated wisdom with the collegiate attendees. Individuals will speak about how they have achieved their success in the marketing profession, the realities of the profession and what students can do to best prepare for marketing careers in specific fields.

Leading Your Chapter to Success

Concurrent sessions of 45 minutes each allow you to pick and choose topics that are most applicable to your chapter. Moderated by and presented by collegiate members, Chapter Leadership Sessions are the place to discuss and share ideas related to fundraising, community service grants, regional conferences, AMA’s Ambassador program, professional chapter information, and competing in the annual awards program. A great opportunity for successful chapters to share their experiences and for others to learn from them.

Participation in AMA Programs

Interested in learning how your chapter can wow the judges in the Case Competition? Preparing a Winning Case Entry, offered on Saturday, March 28, offers strategies and tips for entering this competition-as well as watching the actual winning case presentation!

Awards Luncheon

Join your AMA colleagues at Friday’s Awards Luncheon. Learn the results of the Chapter Exhibit Session, the Website Competition and the SABRE Business Simulation, and watch the winning AMA recruitment videos.

Faculty Programs

Special sessions have been planned specifically for faculty advisors. Take advantage of these sessions, and be sure to attend the networking functions to meet with advisors from across the country. The Collegiate Conference is the place to be for advisors who want to share ideas, learn from other chapters and hear success stories.

Awards Banquet

End the conference with the 31st Annual AMA Collegiate Chapter Awards Banquet. Join in the excitement as we recognize the accomplishments and efforts of AMA Collegiate Chapters and announce the winners of the 2008-09 Chapter of the Year Award and the Hugh G. Wales Faculty Advisor of the Year Award.

MarketingPower.com/collegiate2009